Francis Amponsah

Designer @ Deloitte

WORK

Deloitte ‘Together Makes Progress’

Visual Identity, Art Direction, Campaign Design

Deloitte (Multiple Projects)

Art Direction, Out-of-Home, Social Media, Branded Apparel

Uber ‘#NoUberWithoutU’

Art Direction, Campaign Design, Social Media

UNC O.A.S.I.S.

Art Direction, Photography, Social Media, Merch Design

Air Jordan ‘George Köehler’ 1s

Art Direction, Footwear Design

‘Together Makes Progress’

Visual Identity, Art Direction, Campaign Design

Overview

Deloitte introduced, Together makes progress, its first-ever brand tagline and the centerpiece of a global creative refresh that spanned major media, marquee events, and 100,000+ employees.

A key driver behind $14.3 billion in brand value growth over three years, the platform unified Deloitte's global identity into a single, cohesive voice.

I designed the assets that took the refresh to market, spanning both external campaigns and internal communications.

‘Together sets you apart’ Visual Identity

Visual Identity, Art Direction, Campaign Design

Overview

Visual identity for a campaign supporting a $23M media buy promoting Deloitte's new brand platform, translating the firm's next-generation capabilities into a cohesive look and feel that puts clients and the people we serve front and center.

Digital

The campaign ran everywhere our audience lives, Bloomberg, the New York Times, the Washington Post, LinkedIn, and beyond.

The campaign extended to print with a full-page placement in outlets like TIMES magazine.